Choice of Champions
A massive 60 kilometer solo effort from Lidl-Trek's Mads Pedersen, powered by his ELEMNT bike computer, secures a historic third victory at Gent-Wevelgem.
What are you shopping for today?
Your Ride. Your Choice.
Ride epic
Navigate your most epic rides with the powerful new ELEMNT ACE GPS bike computer. With touchscreen convenience, a super-sized display, and ride intelligence that takes care of the details, it simplifies the adventure ahead so you can just ride.
Run Free
Minimize distraction and maximize the realism of running indoors with KICKR RUN. Our smart treadmill brings cutting-edge technology and innovation to make running indoors more immersive and entertaining than ever before.